Whitney Cole is the Vice President of Marketing at Kno2. As VP of Marketing, Whitney leads strategic marketing initiatives to drive awareness and adoption for Kno2.
Whitney brings extensive experience building and scaling marketing functions for healthcare and technology companies, with a proven track record of driving growth in B2B environments. Prior to joining Kno2, she built Altruix’s marketing function from the ground up and established a strong market presence for the emerging behavioral health pharmacy brand. She previously led marketing at Arine, driving B2B lead generation for the company’s medication intelligence platform, and founded a marketing agency specializing in health technology. Whitney’s expertise in healthcare marketing strategy, digital channel optimization, and storytelling has been instrumental in helping healthcare technology companies reach their target audiences and drive meaningful impact.